Noosa Tourism

"Where We Roam" Campaign

Noosa Tourism — 2025

Two films.
One place.

Launch Film

Noosa —
The Main Event

Launch Film Noosa — The Main Event Play film

Sustainability

Noosa —
Caring for Country

Sustainability Noosa — Caring for Country Play film

Where We Roam

Project Overview

Voyager Media partnered with Noosa to create a tourism campaign showcasing the destination, whilst telling a deeper story around sustainable travel and connection to place.

Objective

The campaign was designed to highlight Noosa from multiple perspectives, featuring both on-camera talent and local voices to create a more authentic and grounded story. By combining human storytelling with cinematic visuals, we captured not just how Noosa looks — but how it feels to experience it.

Creative Direction

We led the project end-to-end, from concept development and scripting through to production and delivery, ensuring a cohesive narrative across the campaign. The campaign needed to feel organic and approachable. We used real people, doing experiences with locals.

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Our Approach

01 Crafting a clear narrative around travelling sustainably
02 Showcasing the destination through local insight and lived experience
03 Producing high-end cinematic visuals that elevate the campaign
04 Delivering a story that resonates with modern travellers seeking more meaningful experiences

THE RESULT

A destination
to experience
thoughtfully.

A campaign that positions Noosa not just as a place to visit, but as a destination to experience thoughtfully and responsibly — gaining an experience that has a lasting impact.